It helps founders and shareholders holding a top-tier private tech asset to hedge concentration, reduce single-stock risk, and turn the “paper wealth” into real wealth instantly - without selling or giving up upside
Dave Waiser has been building startups most of his life. Over the years, he’s built six companies across Israel, the UK, and the US, raised more than $1B, and lived through the full cycle: idea, launch, scaling pains, near-death moments, acquisitions, and unicorn-level wins. His track record spans InfoAuto, Loyalize, Gett, KamaLama, Accumulator, and Fundraisly.
Most founders first hear about secondary as an easy way to turn equity into cash. All they need to do is sell a small portion of shares, take some liquidity off the table, and keep building the company.